Shadows Are Not White

Unless you are talking about the English back-up band for Cliff Richard, shadows are black. The British aren’t always a good example to follow anyway; ever heard them pronounce advertisement, schedule, or aluminum?

This mistake with artwork is something we see a lot in the screenprinting industry, and now in my neighborhood apparently. Usually it happens when people decide to save $25 on making a new screen for dark-colored shirts. Most prints start out as dark ink on light fabric/paper. Then, after the screens have been made, somebody comes up with the clever idea to print the same design on dark garments with light-colored ink without inversing the image and making a new screen.

Guess what. Now you’re in inversed reality land where shadows are white, white people are black (not African American mind you, I mean black like a crayon), real African Americans have white shadows, our President looks like an extra from Miami Vice, and the designer/printmaker becomes an “artist”.

Being lazy and ignorant doesn’t make you an artist; you have to go to art school for that. Then, once you get your degree and are getting paid to be lazy and ignorant, make all the “art” you like with impunity. Until then, put down the Photoshop and learn to draw.