What is it?
We like to place artwork on a real-world gridded shirt to ensure that size and location will look like what our clients are expecting. Going through this process is an extra step in printing custom shirts, but we’ve found that this prevents Size Surprise™ & Location Remorse™.
Since the size and location of a print are such critical decisions that need to be made when working on a shirt design, we came up with our 3D Grid Analysis as an additional visual comp. Screen printing and garment decorating is ultimately an analog process and using human analogs to map out print location only makes sense.
This process lengthens our preflight time a little, but we like to let our partners see exactly where and how a print will look on a three-dimensional body, with real world lighting.