We’re officially calling for a moratorium on saltire logos. It’s gotten nearly as bad as the skull and crossbones design fad of double aught six. Seems designers can’t resist the X mark, and who can blame them? Half the work is already done for you. Just throw in four icons or letters and you’re done.
Scotland, Ireland, Jamaica, England, the Confederate Army, Nova Scotia, and let’s say anybody that did it before the turn of the century–you get a pass. The rest of you, knock it off.
Just go back to turning your initials into a logo. Or maybe use a nice globe, light bulb, speech bubble, or swoosh in there. Don’t forget Helvetica and the color Red.
Co-founder of Danger Press in 2004, J’s background is in corporate identity design, photography, calligraphy, illustration and marketing. He enjoys solving problems, negative space, brevity, black cats, and the color gray.
