J.GilmanDesign, Living, Really?

Inigo Montoya

Putting the word “final” in a file name of your artwork is the surest way I can think of to get something in it changed. Yet every week I see files come to my inbox named “final” as if the person making them was dictator and lord of all graphic design. Firm in the belief that they have some sort of control over their client’s constantly changing taste. Then the file gets revised. Perhaps it gives the designer a sense … Read More