5 Simple Methods to Promote Your Brand from God Is Dope

George F. Baker IIIFeatured Artist, Marketing


God Is Dope’s Sharod Simpson discusses how promoting a brand is about more than t-shirts. Atlanta is a very fickle place. There, I said it. But if you’ve lived here longer than 2 years, you would know this statement hovers right above the truth. In a land where everyone is a producer, executive, entrepreneur, poet, rapper, or creative, the sheer amount of shameless self-promotion can either be dizzying, if you’re new to Atlanta, or a new form of radio silence, if you’re a … Read More

The 2 Elements of Successful Self-Promotion

J.GilmanCustom Shirts, Design, Living

Arrogance Engine

Talking about your work in a public space is a necessary part of being a successful artist. Depending on your personality, this may be uncomfortable for you or you may enjoy it. If you don’t talk about your efforts enough, you will fail to reach an audience of potential supporters, fans, and customers. Self-promote too much and people are likely to get bored of what you’re saying/doing and file your promotion efforts as background noise. Like many things in life, … Read More

10 Things to Remember When Starting a Clothing Line

Ed JewellCustom Shirts, Marketing

10 Things to Remember When Starting a Clothing Line

Good news. If you’re reading this are seriously considering having custom shirts printed as part of a clothing line or brand, you’re likely already doing one or more of these things. However, it’s also likely that you are only focusing on one or two of them and negelecting the big picture of what it takes to make it a success. There’s so much more to doing this than just shirt printing and we want to give you a good idea … Read More

Why Soft Matters to Your Brand


Why Soft Matters to Your Brand

J.GilmanCo-founder of Danger Press in 2004, J’s background is in corporate identity design, photography, calligraphy, illustration and marketing. He enjoys solving problems, negative space, brevity, black cats, and the color gray. jgilman.com