Your Brain Is A Red Liar

J.GilmanDesign, Living

Red Ink containers

Our brains are hard wired to respond to red. Evolutionary psychologists explain this by pointing out that in the time before writing, when our brains were developing, if you saw red, something was happening that was worth your attention. You could be leaking red blood, something might be trying to eat you with its red mouth, delicious meat was red, your loincloth might be on red fire, those red berries might kill you, etc. Because your reptile brain learned these … Read More